The name Goblinoball consists of two words, just like football. The obvious picture is correct; Orcs use goblins as a ball. If you have read up on the introduction to the Orc race, they view Goblins as beneath them. Goblins are round, elastic, and Fallen Earth Gold small enough to be a ball. Watching Goblins getting kicked around the place for entertainment keeps the fans riveted.
Like many things in Orcish culture, the rules are simple and easy. Turn up, face another team and Fallen Earth Gold try and humiliate them in front of their fans. All the Orc tribes have their own Goblinoball team, which they enter into regular competitions for a chance to reach the Fallen Earth Gold Goblinoball Championship.
Without formal legal or judicial systems in place, the Orcs have chosen to settle their differences through sport on the Fallen Earth Gold Goblinoball field. The best teams become idols to their own tribes, as well as stars to the broader Orc population. Regular championships take place, ensuring that tribes are regularly socializing and interacting with each other, and top teams participate in serious competitions to earn kudos for their tribes(Fallen Earth Chips)... then there's the fighting that occurs on and off the pitch, a bonus in every Orc's opinion.