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Habbo Hotel: giveaways for Aussie kids

The global Habbo community currently consists of over 155 million registered avatars with the majority being under 19 years of age, says Finnish operator Sulake,adding that Habbo is "the world’s largest virtual world for teenagers."

The analysis tool will enable marketers to track the level of conversations taking place online, offering a way to measure the effectiveness of marketing communications. The use of brand names, slogans and habbohotel coins key phrases can be measured over a defined period with data updated daily and analysed in chart form.

Habble was recently piloted for MTV International during a campaign promoting the MTV European Music Awards notes Sulake. After the campaign, which ran in September, Habble showed that conversations around the awards were up by 371 habbohotel coins per cent in the UK and 762 percent in the Netherlands.

Phil Guest, SVP of global ad sales at Sulake, said, “Habble helps brands understand if a message is getting habbohotel coins. To engage with young people brands first need to become part of the conversation and this new tool provides another level of insight to this hard to reach demographic. It is helping our advertisers understand the value of running advertising promotions in Habbo Hotel, not only showing the uplift from a promotion but more habbohotel coins interestingly, the continued discussion long after the brand promotion has finished. Knowing this, brand marketers can build on the conversation by engaging brand advocates to spread the word."

The very kind folks at Habbo Hotel have sent me some pre-paid cards so that your kids, or kids you know, can purchase 'furni', VIP & Habbo Club membership, pets, stickers and backgrounds for Habbo homepages.
Unbeknownst to me, Habbo Hotel has 5 million habbo credits registered characters in Australia and more than 180 million worldwide.

No doubt your teenage kids who are already in Habbo will confirm that celebrities frequently visit Habbo, including The Veronicas, VanShe, Natasha Bedingfield and Hamish & Andy.
 

[Source:Goldicq] [Author:Goldicq] [Date:11-05-05] [Hot:]
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